First Look Games has added another big iGaming company to its growing list of partners. It has signed an agreement with RAW iGaming, a company that positions itself as a “pink shark” in a sea of similar things.
RAW iGaming is one of the most popular iGaming suppliers on the market today, earning a reputation for its innovative in-house Super Slice engine that uses wheels instead of reels in its slots. Raw will be abe to use the first preview games for game promotion purposes, using a network of over 800 vetted partners to enable operators and players to compete in online casinos in European and other regions.
As a partner of Preview Games, RAW iGaming may provide information about any of its featured slot titles. This includes images, videos and more about the games. These assets are maintained in a separate library where partners can upload information for each game.
RAW iGaming is able to oversee all of the assets and data through the FLG Studio Management Center, where it can also manage contracts and add or remove rights for any title. FLG knows that operators want to control the information published about their games; therefore, the platform gives developers the ability to choose what information is released to publishers and when.
They also have access to compliance tools, which allows the operators to confirm that all reviews and content created and posted by partners are accurate. Tom Galanis, co-founder of First Look Games, explained that, through the First Look Games platform, the studio can take greater advantage of affiliate marketing to increase product awareness.
